Count the Kicks Gamechangers | Summer 2024

Do something bigger than the game!

$100Raised of $20,000

What if being an athlete was about more than winning?

This season, athletes are doing something bigger than the game by supporting Count the Kicks—a public health campaign teaching expectant parents the importance of monitoring their babies’ movements during the first trimester of pregnancy.

Count the Kicks is a program of Healthy Birth Day, Inc., a 501(c)(3) nonprofit organization dedicated to the prevention of stillbirth. Count the Kicks has a growing network of supportive doctors, nurses, hospitals and clinics across the U.S. that give our educational materials to their patients. The free Count the Kicks app, which is available in 15+ languages in the Google Play and iOS app stores, has been downloaded more than 235,000 times in all 50 U.S. states, and more than 140 countries. The app allows expectant parents to monitor their baby’s movement, record the history, rate the strength, set a daily reminder, count for twins and more. Count the Kicks has 60+ Ambassadors in 30+ U.S. states, plus Washington, D.C. We have appeared on the Big Ten Network, Good Morning America, in O Magazine, and produced a national PSA that has generated more than 300 million viewer impressions.

Learn more about our mission to save 7,500 babies every year and improve birth outcomes everywhere at

See the impact of Count the Kicks

Meet Ruby, a Count the Kicks baby save from Iowa. Ruby's mom was using the Count the Kicks app and spoke up to her doctor when she noticed a change in Ruby's normal movement pattern. Ruby's story was featured on Good Morning America on June 27, 2017.

Every Dollar Makes a Difference

$25 Donation

A donation of $25 could fill an entire OB office with Count the Kicks educational materials.