Pride Month Challenge
Playing for Pride brings together athletes, teams, and leagues to support Athlete Ally's mission of making sports inclusive for the LGBTQI+ community
Pride Month Challenge - Playing For Pride 2023
Pride Month 2023 Challenge
Athlete Ally's Pride Month Challenge is our premier fundraising campaign that runs through the month of June. This campaign allows users to participate in a metrics-based campaign style. Participants can choose to track a metric that speaks to their individuality. We encourage you to be creative and come up with a campaign that speaks to your uniqueness! You can donate a set amount per mile you run, iced coffee consumed, for every pushup you do, or anything else! Select a specific metric from the dropdown menu that most closely aligns with what you will be tracking, or choose 'Pride Points' as a general metric to track your unique challenge.
Playing for Pride History
In 2017, pro soccer player Austin da Luz saw the LGBTQI+ community in his state come under attack, and started Playing for Pride as a way for professional soccer players to show their support for LGBTQI+ inclusion in and through sport. In the years since, Playing for Pride has mobilized athletes across sports, teams, leagues, sport reporters and fans to support LGBTQI+ inclusion in and through sport.
2023 Campaign Proceeds
This year, Athlete Ally will direct 50% of Playing for Pride proceeds towards local trainings for athletes, coaches and administrators on LGBTQI+ athletic inclusion in Florida and Texas, two states where young LGBTQI+ athletes are under considerable threat of exclusion and erasure. The remaining half of proceeds will support our programmatic work developing educational resources, championing inclusive sport policies, mobilizing athletes from the college, pro, Olympic and Paralympic levels, and conducting research on LGBTQI+ athletic inclusion.
How it works
Click "Join the Challenge" at the top of the page
Choose an activity and set a goal for yourself to work toward and to fundraise toward during Pride Month supporting Athlete Ally.
Reach out to friends and family to ask if they’ll support your efforts by donating to you! They can make a pledge per activity to cheer you on toward your goal or donate a flat amount to support your efforts.
Track your activities during Pride Month when you get reminders or any time by clicking "Updates" at the top of the page.
Keep an eye on the leaderboards & Community tab to see how your friends and competitors are doing!
Why We're Playing for Pride
Every Dollar Makes a Difference
Supports trans-inclusive and nondiscrimination policies for teams, sport governing bodies, athletic departments, and individual athletes
$500